Millions of soccer fans in the world's two most populous nations may not be able to watch the World Cup that starts next month, due to a deadlock over broadcast rights in India and no official decision in China.
Though Dentsu Aegis says C P Arora left the business in July 2016, his Twitter handle and LinkedIn profile continue to refer to him as Group CFO of Denstu India.
The 2009 survey, that covers the gadgets that people use on a daily basis, showed that dependence on the Net has grown. Two years ago, only 9 per cent of the respondents said they cannot survive without the internet. In 2009, the figure has jumped five-fold to 44 per cent. Email is the currency of communications and online search is crucial to the internet experience. There's a three-fold increase in people who said they can't do without gaming sites.
'All businesses have to be run for business, for profits on a sustainable basis. It may sound old school, but then I have been in business for 32 years and you can't change an old tiger's stripes.'
'The estimated expenditure is expected to be more than double the Rs 60,000 crore spent in 2019'
'Devika is a people's person, who simply loves what she does. This reflects in her work; the insights she brings to the table and the way she interacts with people and clients. She has the demeanour of a good captain. Her success is well-deserved.'
India is expected to be among the top contributors in terms of incremental ad spends in the world, only behind the US and China.
'What fascinated me always was Alyque's ability to think in the vernacular despite his South Bombay and genteel upbringing,' notes Sandeep Goyal. 'Lalitaji or Hamara Bajaj were obviously not birthed in the hallowed environs of the Bombay Gymkhana.'
Engage, don't entice, advises advertising guru Sandeep Goyal.
The 2023 edition of the Indian Premier League (IPL) will see Disney-Star and Viacom18 competing to sell their ad space with an eye on the estimated Rs 4,000-crore advertising money.
Ad spends to revive in 2018; India likely to add Rs 47,028 crore in the next five years
'The damage has been done because your own brand ambassador is running you down.'
After losing two festive seasons to Covid-led restrictions, 2022 is seeing an uninhibited celebration of festivals. This is pushing up discretionary spend, which is attracting advertisers and brands, who are ready to capitalise on the momentum. The festive season has begun with Onam and Ganesh Chathurthi held earlier this month in Kerala and Maharashtra, respectively.
"I loved working with the Japanese, they are a good bunch. The difficulty is when you don't know them."
A long and bitter funding winter in the start-up world is beginning to take its toll on start-up advertising across properties. Earlier this week, Mastercard replaced Paytm as the title sponsor for all international and domestic cricket matches organised by the Board of Control for Cricket in India (BCCI). But this is just one part of the story. The other side is that organisers of high-impact shows and events on Hindi general entertainment channels, too, are feeling the winter chill.
In first major growth in 5 years, 2,000 advertisers were added in Jan-Sep 2015.
'What I would love him to do most is to become a life coach and share his incredible story of struggle, success, and survival,' says marketing guru Sandeep Goyal.
Apart from digital advertising revenue, both companies want to reach out to the 'next billion' Indian customers. After all, around half of the 1.3 billion population is still not on the net and this represents a challenge as well as an opportunity.
'The tipping point for digital in China was the evolution of the mobile ecosystem.'
Global players are looking at acquisitions for a bigger share of the rapidly growing India pie.
'That it is happening in the second half of the year, during the festive season, will only encourage many to step up advertising.'
Will the warning shots from giants like Unilever and P&G break digital growth?
2015 was characterised by some interesting events and trends.
Cancellation of at least Rs 3,000-crore worth of business has happened in the past few weeks.
Can you imagine a show made in India beating both The Voice and The X-Factor on ratings? Vanita Kohli-Khandekar profiles Greymatter, the Indian content firm that made it possible.
India is Facebook's largest market with 250 million active monthly users. Along with Google, it has a 70 per cent share in the Rs 1,000 crore domestic digital ad market.
Advertising agencies admitted that conversations had begun with their clients to exercise restraint while using brand endorsements featuring film actors whose names appeared in the probe.
By toxic, the reference is to material that whips up hatred, is discriminatory in nature and has explicit sexual and pornographic content.
Japan today imports 500,000 tons of coffee annually. Barely 60 years earlier, it was a market that hardly sold a cup! Ad guru Sandeep Goyal reveals how Nestle won the Coffee versus Tea Battle.
Whistle-blowers allege the brothers violated court orders by selling assets like art and real estate worth crores bought by funds from their companies.
A film-maker has accused Citi India of 'picking up' his idea for their latest ad. But the bank denies this vehemently and has threatened legal action.
The Anchor and Panasonic connection is a blend of legacy and quality and there really is no question of substituting one for the other. Panasonic is banking on Anchor's familiarity and widespread recall, to push its way ahead in the premium, automation-aided home appliances and accessories market.
Newspaper readership was 50 per cent in the 16-19 year age group, the highest in any age segment, followed by 42 per cent each in the 12-15 years and 20-29 year age group.
Ban on high-value currency sends advertising industry into a tailspin.
Parties expected to splurge a fourth of advertising budget on social media.
The focus on Swachh Bharat has sharpened with Prime Minister Modi asking ministers to show the outcomes of schemes launched since the NDA government came to power
With a new campaign that talks about togetherness, Uber challenges Ola's homegrown narrative.
Ad rates on regular days are less than half, media planners said.
Change is being led by a transformation on the digital front. Pavan Lall reports.
